Many casual pool players are not aware that they can get a lot of pool table games for free in a sml pool league, and I think that local pool halls frequently overlook the built-in marketing benefits that a small pool league brings them. Pool halls really need to take better advantage of their leagues! Pool leagues can generate some great long-term revenue, and if they advertised to the billiard club’s non-league players that they could play pool for free before and after every league session just by joining up, the pool hall could see a big increase in business!
Not only can a billiard parlor use a league to fill up an otherwise empty week night – which shows customers that they are popular and busy – but they generate great sales from food and drinks that they would otherwise lack if they had no in-house pool league. The big selling point to draw in new league players – and thus more revenue – should be all the (practically) free pool that can be enjoyed for the night. For a small nightly fee of about $10, most eight ball leagues and nine ball leagues will let their players come in early for practice, and stay late once their matches are finished. That’s usually 3-5 hours of nearly-free 8 ball pool. That is a great deal!
I normally see the local pool league being advertised as a great social event, an evening out with your buddies, enjoying some friendly competition, with prizes and trophies awarded at the end of the season. Yet, I rarely see them advertising “Join our billiards league and play free pool games for warm up and practice for two hours before your matches even start! Heck, stay late and play all the free pocket-billiard games you can handle once your matches have finished!” I’m not really sure why I never hear such a sales-pitch, but I’m certain it could wrangle in quite a few more customers who already like their local pool parlor but just don’t want to spend...
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